The amount of data and information are increasing rapidly due to the diversity of technology and media. Media integration plays an essential role on the internet, print media, and follow up of trending topics nowadays. The word “big data” has become a significant keyword on the search engine. On a broad scale, data analytics technologies and techniques give organizations a way to analyze data sets and gather new information. Big data analytics require a professional team that can work on information saving, processing, and analysing. With big data analytics, you can ultimately fuel better and faster decision-making, modelling and predicting of future outcomes and enhanced business intelligence.Organizations can use big data analytics systems and software to make data-driven decisions that can improve business-related outcomes. The benefits may include more effective marketing, new revenue opportunities, customer personalization and improved operational efficiency.